How Enterpruners Can Use Social Media To Pitch Customers / Investors

Social media for business is no longer optional. It’s one of the most powerful tools to grow and accelerate your business. Fast and inexpensive, this platform is not only used for networking but is also a great way of digitally advertising your brand and your products.

If you are new to entrepreneurship, you are likely to spend a lot of time trying to dig up the latest social media marketing tips. And for this reason, we are sharing a few tips on how you can use social media to boost your business.

• Make a Plan

Before you take the first step, remember that every good business strategy starts with a good plan. Without a plan, you will not have a clear goal about what you’re trying to achieve.

So take the time to create a social media plan upfront. Create goals that follow the SMART framework. They should be specific, measurable, attainable, relevant, and timely. This will ensure all your social efforts support your specific business needs.

• Create a Brand Image

No matter which social network you are using, fine-tuning your presence based on best practices is your first step. So make sure that your social business account has the right: -

– Profile picture and cover photos
– Description and bio
– Appropriate links and/or hashtags

Your profile picture, cover photos, bio, etc will be the first thing people will see when they look you up on social media. So make sure you create a good brand image. A friendly and professional-looking social media profile will not only attract potential clients and investors but will also instill a sense of goodwill and trust towards your brand.

• Be Consistent and Regular

Social media is fast-paced by nature, and content becomes obsolete quickly. Hence it’s important that you post consistently and regularly. If you go weeks between posts, it’s unlikely that your audience is seeing your message frequently enough for it to be memorable and make an impact.

Have at least 5 to 10 slides ready. Schedule out each day’s posts for each social media channel and make sure that you stick with it. Ideally, this can be used to increase your network as well for more targeted updates, fundraising efforts, and future marketing as you go.

• Post Relevant Content to Gain Attention

Just don’t go too crazy with posting. Every post you publish reflects your brand image. The slacker is your post – the more will it affect your brand image. Hence, ensure you stick to relevant and useful posts. Add value to each post by cramming in few words. Moreover, you need to be consistent with your content at all times.

Sponsored or promoted posts or ads are other ways to gain client/ investor’s attention. However, don’t blow your marketing budget – remember the organic path is cheaper and could very well be a better option at the initial stage.

• Share Your Story

Share your back story and journey. Storytelling humanizes you and your brand - it allows you to be more interesting, more relatable and helps you captivate your audience in a much more effective way.

So master the art of story-telling and capture the essence in your pitch deck. Use words, images, sound bites, and videos, etc. Be authentic, universal, clear, and enjoy telling your story! Share your achievements and press coverage and be the brand that customers/investors want to chase.

Remember, customers/investors will connect with you only if you market and conduct your business with integrity. The idea is to attract the eyes and the mind before they really connect with you as a business.

Social media works because of its targeting, visual element, and convenience. So no matter how small or big your business be – this platform can help your business reach great heights.