Top Luxury/Fashion Indian Brands

A number of home-grown, international-sounding brands are melding themselves into the retailing landscape. According to experts, this trend will gather momentum in the future as well.

Keeping names that sound foreign is one of the most used marketing strategies by brands. Fancy names play with people’s psychology and help create a certain perception. It helps gain customer’s attention and interest and also makes immense business sense.

Check out the following brand names. You will be amazed to know that the following fashion brands are actually Indian which all this while you thought were foreign.

• Allen Solly

Yes, Allen Solly is an Indian brand. Previously owned by Madura Garments, the Company was later bought by Aditya Birla Group in the year 2001.

Allen Solly offers comfortable clothing that is dapper and elegant at the same time. Whether it's workwear, casual wear, or sportswear, you can buy an Allen Solly for a smart yet effortlessly nonchalant look.

• Louis Philippe

Louis Philippe is a premium brand of men's apparel. It is a subsidiary of Madura Fashion & Lifestyle, which is a division of the Indian conglomerate Aditya Birla Group.

Addressing the needs of the style-conscious man, the brand’s clothing range boasts everything from formal, casual to ceremonial wear. Defining class, elegance, and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman.

• AND Designs

AND is owned by Indian fashion designer Anita Dongre. The brand focuses on delivering the most stylish range of western wear for women.

AND takes women’s clothing to higher levels of comfort and confidence by making them look, feel, work and play better. It has evolved to keep pace with its customer’s changing lifestyles. The label constantly refreshes its designs and experiments with international trends to help women create their own personal style.

• Monte Carlo

Monte Carlo Fashions Ltd was launched in 1984 by Oswal Woolen Mills Ltd, the flagship company of Nahar group. The launch was a significant step in the evolution of branded garment industry in India.

Monte Carlo is a fashion house with an eclectic mix of clothing for men, women, and teens. With a utilitarian, trendy, and premium quality approach to clothing, it has become the clothing brand of choice where customers love to buy their fix of jackets, jeans, trousers, shirts, sweatshirts, sweaters, coats, t-shirts, tops, cardigans, tracksuits, denims, thermals and much more. Fashion savvy designs in the finest quality materials make Monte Carlo the preferred choice of one and all.

• Peter England

Peter England was established in Londonderry, Ireland. It entered the Indian market in 1997. Soon after, the brand was acquired by Aditya Birla Group in 2000. Today it is one of the most popular menswear brands.

Peter England is known for its standardized fits, superior quality, and wide range of fashionable styles. The range includes shirts, trousers, suits, blazers, and accessories for everyday wear and special occasions. Trendy and progressive the clothing evokes understated elegance without trying hard.

• Da Milano

Da Milano entered the Indian market in 1989 with a distinct Italian flavor. The brand boasts of two state-of-the-art manufacturing units in Himachal Pradesh and Kolkata – all with the latest and most advanced machinery and a highly skilled workforce operating under the guidance of Italian technicians.

Da Milano manufactures and retails quality leather bags and accessories. The range includes luxury handbags, laptop bags, travel trolley bags, sling bags, and much more. Classic elegance and enduring sophistication have always been the base of signature Da Milano style.

• Park Avenue

The Raymond Group-owned Park Avenue is one of the most popular names in Indian fashion. The brand offers a range of readymade garments, designer wear clothing, cosmetics, toiletries etc. Its collection is so fashionable that it adds a magical distinct touch to your wardrobe. Just treat yourself with Park Avenue products and you will face the world with renewed energy in just a few seconds!

• Elle 18

The brand Elle 18 is owned by Hindustan Unilever Limited (HUL). It was launched in 1998.

This brand offers a range of nail colours, eye colours, lipsticks, etc. Their make-up range usually consists of bright and funky colours. Ranged at a low price, ELLE 18 is the choice of today's young women, who want to define their own style statement.

• Lakme

Owned by Hindustan Unilever, Lakme is the only Indian original makeup brand that was ranked among the top cosmetic brands in the world. It was named after the French opera ‘Lakme’, which is the French form of Devi Lakshmi.

Lakmé continuously innovates to offer a wide range of high-performance and world-class cosmetics, skincare products, and beauty salons. Combining international cosmetic technology with an in-depth understanding of Indian skin, Lakmé inspires every woman to express her unique beauty and sensuality from within.

• Hidesign

Hidesign is a leather goods manufacturer based in Pondicherry, India. The leather collection includes handbags, briefcases, dispatch bags, and wallets.

The naturalness of high-quality leather and the sophisticated look in its leather goods make it stand apart from the rest. If you are looking for high-quality and eternal fashion, Hidesign is the brand for you!

All the above brands have successfully maintained the “foreign-ness” to the domestic customers. With a unique stand-out point, they have made people think about them just as you think about an overseas premium brand.

People generally have a perception that a foreign brand will definitely be better than the Indian counterpart, which is completely wrong! The above Indian brands are giving tough competition to the foreign ones. With quality and authenticity, they have quickly taken over the market as an international brand.