Got a Call from a 140 Number? Here's What It Means

Your phone lights up with a number starting with 140, and the first instinct for many people is to let it ring. It is easy to see why: we all receive plenty of calls we did not ask for. But a 140 call is not a mystery caller. It is a call from a registered business, and quite often it is someone trying to tell you about something useful, such as a loan or credit card offer, a better deposit option or a festive offer that is available only for a short time.

At AU Small Finance Bank, we use a small set of 140 numbers to reach customers with offers that may suit their financial needs, and many of these calls are made by our AI voice assistant. This guide explains what 140 numbers are, why AU Small Finance Bank calls you, what to expect from our AI assistant, and the quick checks that help you answer every call with confidence.

What Are 140 Series Numbers?

Numbers starting with 140 are used in India for promotional calls by registered businesses. Banks, insurers, telecom providers, retailers and other companies use them to share offers and product information. A 140 call tells you that a business wants to share an offer with you, and the full number tells you which business is calling.

Businesses must register before they can make promotional calls from 140 numbers, which gives the whole system structure and accountability. It also gives you control: you can decide which categories of offer calls you want to receive.

Why AU Small Finance Bank Calls You

When AU Small Finance Bank calls you from one of its 140 numbers, it is to share something that may be relevant to you, such as:

• Pre-approved offers on loans or credit cards, based on your relationship with the bank
• Festive and seasonal offers that are available only for a limited period
• New products and features that could make everyday banking easier
• Savings and deposit options that may suit your goals
• Upgrades to an account or card that better matches how you bank today

All offers are subject to eligibility and the applicable terms and conditions. A short conversation helps you understand an offer, ask questions and decide at your own pace. If an offer is not right for you, you can simply say so.

AU Small Finance Bank's Official 140 Numbers

AU Small Finance Bank makes its offer calls from the specific numbers below. Save them in your contacts as "AU Small Finance Bank" so you recognise us the next time we call. Numbers may appear with or without the +91 country code.

Please note: not every call from a 140 number is from AU Small Finance Bank, as the series is shared by many businesses. Always cross-check the number with the list above before you share anything or act on an offer.

Calls from Our AI Voice Assistant

Many of our 140 calls are made by AU Small Finance Bank's AI voice assistant, designed to share offers with you quickly and clearly.

What our AI assistant does

• Introduces itself clearly: It tells you it is AU Small Finance Bank's virtual assistant, so you know right away who is calling and why.
• Keeps the conversation short and relevant: It explains the offer simply, in a polite and respectful tone.
• Gives you room to decide: You can ask about the offer and decide in your own time. If the offer is not for you right now, you can say so.
• Points you to official channels: If you are interested, you can complete the process through the AU 0101 App, the AU Small Finance Bank website or a branch.

What our AI assistant will never do

• Ask for your OTP, PIN, CVV, password or card details
• Ask you to install an app or click a link
• Ask you to transfer money to any account
• Carry out transactions or change your account details during the call

If you would like to speak to a person at any time, AU Small Finance Bank's customer care is available 24x7 on 1800 1200 1200.

140 Numbers vs 1600 Numbers: Know the Difference

A Quick Way to Read Any Call from a Bank

• 140 number: an offer call. Match the number with the bank's official list, like the one above, and hear what is on offer.
• 1600 number: a service call from a bank or other regulated financial organisation about your account.
• Ordinary 10-digit mobile number claiming to be a bank: be careful. If in doubt, call the bank's official customer care number. For AU Small Finance Bank, that is 1800 1200 1200.

Answer with Confidence: Simple Habits for Every Call

Most 140 calls are exactly what they appear to be: businesses sharing offers. A few simple habits help you enjoy the useful ones and stay safe on all of them:

• Match the full number. The 140 series is shared by many businesses, so check the number against the company's official list. For AU Small Finance Bank, that is the table above.
• Keep your secrets to yourself. No genuine bank will ask for your OTP, PIN, CVV or password on any call.
• Take the next step on official channels. Apply through the AU 0101 App, the AU Small Finance Bank website or a branch, not through links sent during or after a call.
• Call back when unsure. If a caller says they are from AU Small Finance Bank but the number is not on our list, end the call and call 1800 1200 1200.

If you ever share details by mistake, contact AU Small Finance Bank's 24x7 customer care on 1800 1200 1200 right away and block your card through the AU 0101 App. You can also report an unauthorised transaction online.

Choose the Offer Calls You Want to Receive

You are in control of which promotional calls reach you. Under Do Not Disturb (DND), you can choose categories, for example keeping banking and financial offers while switching off others. You can set your preferences by calling or sending an SMS to 1909, through the TRAI DND app or through your telecom provider's app. If you want to keep hearing about AU Small Finance Bank offers, make sure banking and financial products stay switched on.

Conclusion

A call from a 140 number is a business reaching out with an offer, and when it is AU Small Finance Bank calling, it is our way of bringing you options that may support your financial goals, from loan and card offers to festive benefits and new features. Our AI voice assistant keeps these calls clear, short and respectful, and you are always free to ask questions or decide later.

Save our official 140 numbers, cross-check before you act, and take the next step through the AU 0101 App, our website or a branch. If you ever need help, our customer care is available 24x7 on 1800 1200 1200.

Frequently Asked Questions (FAQs)

What does a call from a 140 number mean?

A number starting with 140 is used by registered businesses in India to share offers and product information. It means a business wants to tell you about something it offers; the full number tells you which business is calling.

Are all calls from 140 numbers scams?

No. 140 numbers are used by registered businesses for genuine promotional calls, including banks such as AU Small Finance Bank. As with any call, match the full number with the company's official list and never share your OTP, PIN, CVV or password.

Which 140 numbers does AU Small Finance Bank call from?

AU Small Finance Bank makes offer calls only from the specific 140 numbers listed on this page. Save them in your contacts so you recognise our calls.

I missed a call from one of these numbers. Can I call back on the 140 number?

140 numbers are used for outgoing offer calls and may not accept incoming calls. If you missed our call, you can call AU Small Finance Bank's 24x7 customer care on 1800 1200 1200 or check the offers available to you in the AU 0101 App.

How can I confirm an offer after the call?

You can view offers available to you in the AU 0101 App or confirm them with our customer care on 1800 1200 1200. Any SMS about the offer will come from AU Small Finance Bank's registered sender ID, and you should apply only through official channels, never through a link shared by an unknown sender.

Does AU Small Finance Bank use an AI assistant to call customers?

Yes. Many of our offer calls are made by AU Small Finance Bank's AI voice assistant. It introduces itself, explains the offer politely and clearly, and points you to official channels if you are interested. It never asks for confidential information.

Can I speak to a person instead of the AI assistant?

Yes. You can speak to an AU Small Finance Bank customer care representative any time by calling 1800 1200 1200, available 24x7.

Which languages does the AI assistant speak?

Our AI assistant can speak in English and multiple Indian regional languages, so you can understand the offer in a language you are comfortable with.

When does AU Small Finance Bank make offer calls?

AU Small Finance Bank makes offer calls only during permitted calling hours, so you will not receive offer calls from us late at night.

Are these calls recorded?

Calls may be recorded for quality and training purposes. Your information is handled in line with AU Small Finance Bank's Privacy Policy, available on our website.

I am not an AU Small Finance Bank customer. Why did I receive a call?

AU Small Finance Bank may also call people about its products and offers where permitted. If you do not wish to receive such calls, let our assistant know during the call or call 1800 1200 1200.

Will I see the caller's name on a 140 call?

Caller name display is being rolled out on 4G and 5G mobile networks, so you may see a name on many calls, including 140 calls. Matching the full number with the official list remains the surest check.

Can I choose which offer calls I receive?

Yes. Through Do Not Disturb (DND), you can choose the categories of promotional calls you want. Call or send an SMS to 1909, or use the TRAI DND app or your telecom provider's app. Keep banking and financial offers switched on to continue hearing from AU Small Finance Bank.

What if someone calls from an unlisted number claiming to be AU Small Finance Bank?

Do not share any details. End the call and contact AU Small Finance Bank's 24x7 customer care on 1800 1200 1200 to check.