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All About the AU Eternity Program

3 min read
May 27, 2025
All About the AU Eternity Program

The AU Eternity Program by AU Small Finance Bank is a premium banking initiative crafted to meet the unique financial and lifestyle needs of high-net-worth individuals and businesses. This elite program combines exclusive banking services, business privileges, wealth management offerings, and lifestyle rewards to provide unparalleled convenience and value.

 

Eligibility for the AU Eternity Program

To join the AU Eternity Program, customers need to meet specific criteria based on their banking relationship:

  • Savings or Current Accounts

    Maintain an average monthly balance as stipulated by the bank on your savings account and current account.
  • Total Relationship Value (TRV)

    Achieve a TRV threshold across eligible accounts and products.
  • Salary Accounts

    Ensure net monthly salary credit meets the required benchmark.

By fulfilling any of these criteria, customers unlock access to the premium benefits of the AU Eternity Program.

 

Key Features of the AU Eternity Program

The AU Eternity Program encompasses a wide range of features, tailored to elevate your banking experience:

1. Personalized Banking Services

  • Dedicated Relationship Manager

    A single point of contact for all your banking and financial needs.
  • Preferential Rates

    Competitive interest rates on savings accounts, loans, and other financial products.
  • Extended Family Benefits

    Extend privileges to up to seven additional family members or business accounts, making banking seamless for groups.
  • Locker Services

    Enjoy substantial discounts of up to 75% (one per group) on locker rentals.

2. Business Privileges

  • Free Payment Solutions

    Get access to payment gateways, QR codes, soundboxes, and rental-free POS machines.
  • Preferential Lending Rates

    Avail lower interest rates on business loans and overdraft facilities.
  • Convenience Services

    Benefit from free cash and cheque pickup and delivery.
  • Networking Opportunities

    Access memberships to business insights and resources, such as Mint + The Wall Street Journal and YNOS Lite to accelerate your business's growth and expansion..

3. Wealth Management

  • Expert Advisory

    Personalized wealth management strategies to optimize your investments.
  • Investment Privileges

    Enjoy premium pricing on broking services and complimentary demat account.
  • Advanced Trading Tools

    Leverage IPO ASBA platforms for strategic investments.

4. Lifestyle Rewards

  • Exclusive Memberships

    Complimentary EazyDiner Prime access, Moneycontrol Pro membership and airport dining vouchers.
  • Travel and Entertainment

    Complimentary international lounge access, movie tickets, golf lessons, and more.
  • Milestone Rewards

    Unlock luxury gifts, including Marriott Experience Certificates and Amazon Prime membership upon meeting spending thresholds.

5. Debit Card Benefits

  • Enhanced Limits

    Higher transaction and withdrawal limits for greater flexibility.
  • Global Convenience

    Low cross-currency markup of 0.90% and comprehensive international lounge access.
  • Comprehensive Insurance

    Robust personal accident, air accident, and other insurance coverages.
 

How to Maintain Membership

To continue enjoying the privileges of the AU Eternity Program, members must maintain the required average monthly balance or TRV across linked accounts. Salary account holders should ensure consistent salary credits as per the bank’s thresholds.

 

Why Choose AU Eternity Program?

The AU Eternity Program redefines premium banking by seamlessly blending financial, business, and lifestyle benefits. It caters to the sophisticated needs of discerning customers, offering convenience, exclusivity, and comprehensive support at every step of their banking journey. Whether you aim to grow your wealth, streamline business operations, or enjoy exclusive rewards, AU Eternity delivers timeless value.

 

Conclusion

The AU Eternity Program is more than a banking solution; it’s a gateway to a world of privileges. With bespoke financial services, cutting-edge tools, and luxurious lifestyle rewards, this program sets a new benchmark for personalized banking. Embrace a lifetime of convenience and sophistication with the AU Eternity Program.

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