Understanding Customer Rights in Banking

At AU Small Finance Bank, we believe that true banking is built on trust, transparency, and fairness. Every customer deserves not just excellent service, but also the confidence of knowing their rights are protected.

To strengthen this trust, the Reserve Bank of India (RBI) introduced the Charter of Customer Rights, which lays down key entitlements that every bank must uphold. These rights ensure that your banking journey is secure, respectful, and transparent — values that we at AU Small Finance Bank deeply believe in.

1. Right to Fair Treatment

Every customer deserves respect and dignity.
At AU Small Finance Bank, we ensure that all customers are treated fairly and without discrimination. Whether you are visiting a branch, connecting with our customer support, or using our digital platforms, you can expect professionalism, empathy, and equality in every interaction.

2. Right to Transparency and Honest Dealing

Trust begins with clear information.
You have the right to know about our products, services, fees, terms, and associated risks in an honest and easy-to-understand manner. We strive to keep our communication transparent so that you can make informed financial decisions confidently.

3. Right to Suitability

Every customer’s financial journey is unique.
We take time to understand your needs and ensure that the products and services we recommend are appropriate for your financial goals. This means you can bank with confidence, knowing that our guidance is rooted in your best interests.

4. Right to Privacy

Your privacy matters to us.
We are committed to protecting your personal and financial information. Your data is never shared with third parties without your consent, unless required by law. We continuously strengthen our security systems to keep your banking experience safe and confidential.

5. Right to Grievance Redressal

We value your feedback and take your concerns seriously.
If you ever face an issue, you have the right to a fair, efficient, and timely resolution through our structured grievance redressal process. Our goal is not just to resolve complaints, but to learn from them and improve your overall experience.

Our Commitment to You

At AU Small Finance Bank, responsible banking begins with respecting customer rights. We continuously align our practices with the RBI Charter of Customer Rights to ensure that your trust in us is well-placed.

When you bank with AU Small Finance Bank, you’re not just choosing a financial institution — you’re choosing a partner that stands for fairness, clarity, privacy, and integrity.

Know Your Rights. Bank with Confidence.

Learn More about RBI’s Charter of Customer Rights