About Us

The foundation of AU Small Finance Bank was laid to provide access to financial services and build an inclusive banking ecosystem for all. Our special focus on Unbanked Rural Centers (URC) and Special Focus Districts (SFD) allows us to serve the underserved population that has long been excluded from the formal financial system. Our comprehensive Banking Outlet (BO) channel enables a strong presence in the rural markets and streamlines last-mile intervention as custodians of financial inclusion.

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The demonstration of effective access is usage. With over three decades of serving the underserved, it is our principal responsibility to make the usage of financial services easier for the masses. We transcended the conventional obstacles like lack of formal identification documents, high transaction costs, and unavailability of relevant products, through the Jan Dhan Bouquet comprising of savings account (BSBDA Account), micro-insurance (PMJJBY and PMSBY) and micro-pension services (APY). We continue to be the catalyst in the income generation of sectors under the Priority Sector, including agriculture, education, housing, and food for the unserved population.

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Financial stability, financial integrity and financial consumer protection lie at the core of our financial inclusion agenda. Our focus on conducting good quality financial literacy programs acts as an impetus to real-time financial awareness and prevents the underserved population from financial distress, debt, and poverty. We will continue to disseminate financial information responsibly as we firmly believe that financial literacy is an unparalleled enabler of financial inclusion. Therefore, Financial Inclusion is furthering AU Bank’s purpose of empowering India financially, socially, and digitally.

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