Our Brand Identity

AU Small Finance Bank brand identity embodies our commitment to financial inclusion, innovation, and trust, unifying how we represent ourselves as a brand across all channels.

A New Dawn of Possibilities

Reminiscent of the rising sun, AU Small Finance Bank brings hope and transformation.

Vibrant Colours with Meaning

Orange symbolizes optimism and warmth, while purple reflects creativity, innovation, and premium quality.

Warmth and Inclusivity

Our curved typeface lends a human softness to the Brand Logo, expressing approachability and inclusiveness towards all stakeholders.

Brand Guidelines

These are the official brand guidelines of AU Small Finance Bank. For communication, always apply these guidelines exactly as provided.

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I have read and accept the applicable guidelines and other terms for use.

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For information regarding the usage of our brand assets or other media-related queries, please write to us at [email protected]

Guidelines & other Terms

The use of the Brand Logo is strictly subject to prior written permission and must comply with the brand guidelines. Any unauthorized modification, misuse, or reproduction of the logo is prohibited. The logo is to be used solely for authorized purposes, maintaining the integrity and reputation of the brand at all times.